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The Ad Agency Market Shift

6 June 2024

The Ad Agency Market Shift

20 May 2024

The Ad Agency Market Shift

This followup piece tackles why Ad Agencies are systematically negotiating bad deals for themselves, and by extension the vendors that they hire.

The Creative Advertising Market Shift - Part I

7 May 2024

The Creative Advertising Market Shift - Part I

Debunks the myth that the commercial slowdown is caused by the economy

The Advertising Agency & The Myth of Intermediation

30 April 2024

The Advertising Agency & The Myth of Intermediation

The issues with holding companies are not exclusive to the advertising sector. But they have arrived at a moment of crystallization.

Best Budgeting Software for Commercial Bids

29 February 2024

Best Budgeting Software for Commercial Bids

To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.

Napolean and Implications of Scope

30 January 2024

Napolean and Implications of Scope

To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.

Suspension of Disbelief

8 November 2023

Suspension of Disbelief

Why is it called the suspension of disbelief?
And not the suspension of belief?
Is it because you have to suspend what you do believe– or what you don't?

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