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The Ad Agency Market Shift
This followup piece tackles why Ad Agencies are systematically negotiating bad deals for themselves, and by extension the vendors that they hire.
The Creative Advertising Market Shift - Part I
Debunks the myth that the commercial slowdown is caused by the economy
The Advertising Agency & The Myth of Intermediation
The issues with holding companies are not exclusive to the advertising sector. But they have arrived at a moment of crystallization.
Best Budgeting Software for Commercial Bids
To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.
Napolean and Implications of Scope
To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.
Suspension of Disbelief
Why is it called the suspension of disbelief?
And not the suspension of belief?
Is it because you have to suspend what you do believe– or what you don't?
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