The Ad Agency Market Shift

The Ad Agency Market Shift

This followup piece tackles why Ad Agencies are systematically negotiating bad deals for themselves, and by extension the vendors that they hire.

The Creative Advertising Market Shift - Part I

Debunks the myth that the commercial slowdown is caused by the economy

The Advertising Agency & The Myth of Intermediation

The issues with holding companies are not exclusive to the advertising sector. But they have arrived at a moment of crystallization.

Incentive Structure of the Television

Success in TV always boils down to viewership. Regardless of the platform—be it network television, premium, streaming, or other, value is determined by views. Incentives for the platform, the program creator, and advertisers, are always built around attention.
**Viewership => Sales**