The Ad Agency Market Shift

The Ad Agency Market Shift

This followup piece tackles why Ad Agencies are systematically negotiating bad deals for themselves, and by extension the vendors that they hire.

The Creative Advertising Market Shift - Part I

Debunks the myth that the commercial slowdown is caused by the economy

Best Budgeting Software for Commercial Bids

To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.

Napolean and Implications of Scope

To date, there are primarily 2 options for commercial bidding. Hot Budget or Showbiz. And although there are others, they are lesser known, and lesser used.

Suspension of Disbelief

Why is it called the suspension of disbelief?
And not the suspension of belief?
Is it because you have to suspend what you do believe– or what you don't?

Incentive Structure of Film

If it looks like a Panavision, shoots like a Panavision, and hums like a Panavision, does that mean it produces motion pictures?